In 2005, Dr. Gour started cultivating Costus Igneus, a plant that draws its lineage from the ginger family and has a unique property of being able to revive the beta cells in the pancreas thus helping those who suffer from Diabetes type 2. Today, Ayura Origins is one of the largest cultivators of the Costus Igneus plant in India.
In 2017 Gour Agro Products Private Limited was officially registered. Ayura Origins operates under this parent company and has been developing products that are rooted in traditional Ayurveda and designed to address a wide range of health issues like diabetes, kidney health, heart health, digestive issues, hair loss, pain management, gout/arthritis/rheumatism, and many others using combinations of medicinal plants, herbs and spices.
The company is currently headed by Manu Gour and Vikram Gour, while Dr. Devesh Gour continues to serve as a consultant where he plays an instrumental role in the research and development of new products.